How Radisson Blu Waterfront Dubai Doubled Its Google Reviews in 12 Months with Novocards
Client: Radisson Blu Hotel Waterfront
Location: Dubai, UAE
Industry: Hospitality
Started Using Novocards: April 24, 2024
Since opening its doors in 2018, the Radisson Blu Hotel Waterfront in Dubai maintained a solid online presence with 3,787 Google reviews and an average rating of 4.4 stars over a 6-year span.
In April 2024, they implemented Novocards’ Google Review Cards and Stands across key guest touchpoints — reception, concierge desks, and checkout counters. In less than a year, the results have been extraordinary:
- ✅ +4,161 new reviews added from 2024–2025
- ✅ 4.6-star average rating (up from 4.4)
- ✅ Total reviews now 7,948
- ✅ Daily average: 11 new reviews/day
📊 Growth Breakdown
Review growth visualized: Steady increase in Google reviews since Novocards integration.
🎯 Why It Worked
- 📍 Strategically placed Novocards at all high-traffic areas.
- 📲 Guests found it effortless to tap or scan and leave a review.
- 📊 Management tracked performance using the live dashboard.
- 💡 Staff were incentivized to mention the review card during checkout.
💬 Client Feedback
"We saw an immediate boost in review activity within the first month. It was one of the simplest yet most effective tools we've added to our guest experience strategy."
— Guest Relations Manager, Radisson Blu Waterfront
🚀 Want Similar Results?
If you're in the hospitality or service industry and want to get more reviews with less effort, Novocards can help.
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